Assimilation Models
Who can use this?

These are most useful wherever there is access to knowledge and information but that does not result in changed attitudes, mindsets, new social practices and behaviors.

It is useful:

  • For social change agencies facing wicked challenges in their communities.
  • For Large Organizations looking to scale up a particular mode of thinking across your organization (e.g. customer centricity)
How it works

A sustainable knowledge initiative usually is a bespoke solution to a specific challenge.

Methodology Used


Mapping the precision cognitive change needed and the cognitive failures within the community.


Designing an intervention for making the cognitive shift happen leveraging a range of pedagogic models like design-based learning, discovery learning, peer engagement, best practice sharing, immersion in context.

Design Approach
  • Precise Cognitive Modeling: This ensures that the desired cognitive outcome is met. This requires a thorough process of research, test builds, and multiple rounds of piloting.
  • Solution Co-Lab Format: We work in a collaborative solution co-lab format to develop a well-rounded solution that is not one-dimensional in its outlook.
Typical Timeline

It usually takes 3-6 months to build a robust intervention and another 6 months to put into place sustainability mechanisms.

From the Cases & Possibilities Blog:
Enabling Youth to Resist Peer Pressure
Enabling rural housewives to adopt nutrition concepts
A Model to transform negative interactions between Police & citizens
Enabling Youth to Resist Peer Pressure

Translating awareness of personal safety into ‘safe choices’ in youth (HIV-AIDS) in the face of peer pressure.

This intervention has been effectively scaled to youth for over a decade.

Enabling rural housewives to adopt nutrition concepts

Enabling rural housewives to translate their knowledge of nutrition into new sustainable meal choices for the entire household. This intervention has been used to reach out to rural housewives in hundreds of villages in northern India.

A Model to transform negative interactions between Police & citizens

Enabling public service officials to translate ‘citizen service’ into positive enabling behavior in a conflict/ crisis situation. This intervention was developed to help Maharastra Police in their interactional behavior with citizens.